Scroll Tracking with Google Tag Manager

Almost a year ago LunaMetrics posted a great scroll tracking script for Google Analytics. I won’t get into details why to implement this tracking and what are the benefits from it (you can read that in the original LunaMetrics article). Instead I’ll show you how to implement this scroll tracking with Google Tag Manager step by step.

First – we start with an HTML tag, containing the JavaScript for the …

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The little hero of GTM – The Constant Variable

The Constant Variable is the most underrated variable in GTM. It’s there for you, but most probably you don’t use it. And you should!

If you want to start using Google Tag Manager your first action should be creating Constant variable (Yes, even before the GA pageview tag). Why? Bear with me and you’ll understand!

There is one thing you need to include in every single GA Event tag – …

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