Track Browsing Paths with GTM and GA – The Quick & Dirty Solution

The User Flow in Google Analytics is a great visualization tool for checking the most used browsing paths in your website. However it has it’s flaws – it’s sometimes hard to read and the export options are not good for data analyzes in 3rd party tools (actually the export is available just in PDF).

So… how to start collecting this data in a way that it’s easy to read and …

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Add Timestamp to all of your GA Events

Often there are situations where you are checking some user events and are wondering how to check which one was first, which was the next one, which was the last. Although there are several options to do that – they are all too clumsy to use them on regular basis (for example – using the GA User Explorer or even the worst option – using 3 extra dimensions in custom …

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Send GA Client ID as custom dimension with GTM

There are many reasons why you would want the GA client ID collected.  Let’s just say getting the value of the GA cookie gives you a lot of options for extra reports and extra info. In the future I’ll use the GA client ID for some fancy stuff, so you’ll see some practical uses of collecting it.

For the moment let’s keep to the point!

What is the GA Client

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Separate Your Debug Traffic with A Lookup Table

When you start using GTM for the first time you may not need this, but with time you’ll start implementing more and more events, do more testing and debugging, and this will seriously disrupt your data. While this is easily fixed if you just filter your traffic in GA – it’s always better to have a backup plan. Another reason to use a separate property for your testing is to …

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