Custom GTM Trigger on HTML Element Impression

So, you track interactions with some element and you calculate the engagement with that element based on interactions/pageviews? If the element you track is below the fold you are doing it wrong! The right way to do it is tracking the engagement based on real impressions (the times the element was actually visible).

It sounds scary and complicated to setup this, but in reality all you need is Google Tag …

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Landing Page Trigger for Google Tag Manager

I was asked more often than you can imagine the following question: “How to create GTM trigger, that fires only in the Landing page, without firing on the next pages”. There are tons of cases when you may need a tag to fire just on the first visited page, and there is simple solution to that, although it seems it’s not as obvious as you may think.

This is the …

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